Mr. Akshay Kumar appointed as brand ambassador of the Swachh Bharat Mission in the U.P.

Uttar Pradesh Chief Minister Mr. Yogi Adityanath today announced that the appointment of Bollywood actor Mr. Akshay Kumar as the brand ambassador of the Swachh Bharat Mission in the state and also made his upcoming film "Toilet: Ek Prem Katha" tax free in Uttar Pradesh . T
he movie stresses on the importance of building toilets and ending open defecation in the country which is also part of Swachh Bharat Mission, and the Modi Sarkar’s most important aim.
"The message which has been given through the film is an inspiration for all... The film will give a new sensitivity to the ills " Uttar Pradesh Chief Minister Mr. Yogi Adityanath said during a programmer attended by the film's lead star Mr. Akshay and lead actress Bhumi Pednekar was presented there. Besides picking up the broom, the Chief Minister and the cast of the film also administered the oath of cleanliness to the children and others present at the event. "Everyone needs to do 'shramdan' for 100 hours in a year and two hours a week," the Adityanath said, adding that the dream of a healthy society can be realized only by adopting cleanliness and it is everyone's social responsibility to promote it. "The state government is working with complete sincerity on the Swachh Bharat Mission and by October 2, 2018,( Mahatama Gandhi’s birth Anniversary) the state will be made open defecation free," he added.


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